Always Everything

Change the narrative in the category from about speed and fiber to getting the audience to understand they already have more than enough capacity for anything and everything they want. 

A vast national relaunch campaign spanning strategy, TV advertising, OOH, Digital. Featuring famous Dutch Netflix actress Elise Schaap, well-known for playing and impersonating multiple characters, and hence she plays every character in the ads. She is the physical personification of a network being able to do everything. The brand welcomed 52K new customers post campaign launch.